PROJECT 6 | creative

Smart&Final 150 aniversary Manifesto

Screen Shot 2022-04-28 at 12.59.47 PM.png

Super Bowl Social Campaign

J-LO & SHAKIRA WERE SLATED FOR THE SUPER BOWL HALFTIME SHOW.

Everyone knew this show was not to be missed. With the game in Miami, and the whole world watching, Smart&Final jumped at the opportunity to riff off of the rich culture and spicy latin flavor that would be infused into the big game. We took a festive approach that tapped into the intricacies of Latin cultural food insights and doused with bright saturated color.

Screen Shot 2022-04-28 at 1.00.10 PM.png

Screen Shot 2022-04-28 at 12.59.57 PM.png

Screen Shot 2022-04-28 at 1.00.18 PM.png

English-speaking Latinos are acculturated and passionate about football, but still bring their unique touch to any Big Game celebration.

By making the most of this fusion, Sabor in the Bowl features content that’s culturally relevant, funny and invites customers to shop at Smart & Final for their Big Game needs.

Screen Shot 2022-04-28 at 1.02.31 PM.png

Screen Shot 2022-04-28 at 1.00.30 PM.png

Screen Shot 2022-04-28 at 1.02.39 PM.png

Screen Shot 2022-04-28 at 1.02.48 PM.png