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BRAND MANIFESTO "Live Más"
New look, new tone and new personality. Only a few lucky ones had the privilege to be part of this rebranding. I was one of them!

TV/Branding "Live Más"

A Good day deserves a good ending

TV/Branding " Live Más"

Finally ... General Market is adapting our spots. This is one of them
Spanish Copy: Te caen bien tus amigos... y también sabes cómo te van a caer

Doritos Locos Tacos was an instant pop culture hit and Taco Bell's most successful product of all time. Anticipation for the national launch fueled the campaign idea, and lead an integrated effort you rarely see in this category. 100 million sold in just ten weeks.

4 Gold, 5 Silver, 3 Bronze Addy's. Gold Reggie winner.

 
Doritos Locos Tacos

CASE STUDY/Doritos Locos Tacos

 
 

TV/Doritos Locos Tacos

Something amazing like this can leave us ... speechless
 

TV/Beefy Crunch Burrito

The most addictive burrito has arrived
 

RADIO/Triple Steak Stack

​A dramatic amount of steak loaded with drama, drama and more
 

RADIO/Beefy Crunch Burrito

When one is never enough ... this is a huge sign you are addictive
 

DIGITAL/Cantina Bell

With a 360 Campaing, we finally inject "sazón" to Taco Bell's menu
 

PRINT/XXL Chalupa

It's not a mistake. This product is enormous
that it doesn't fit in any format
 
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